COOKIE DECLARATION
This website, operated by EOLA s.r.o., with its registered office at Technologická 1020/7, 779 00 Olomouc, Czech Republic, ID (IČO): 47670100, VAT ID (DIČ): CZ47670100 (hereinafter referred to as "EOLA"), uses cookies and local browser storage (local storage) on its pages to ensure the proper functioning of the website, record consents, and analyze traffic.
1. What are cookies and local storage?
- Cookies are small text files that your browser stores on your computer or mobile device when you visit our website. They allow us to remember your actions and anonymous statistical data about traffic.
- Local Storage is a more modern browser technology used to store data without an expiration date. On this website, we use it to securely store information about the settings you selected in the cookie banner and to store your anonymous ID for audit purposes.
2. What types of cookies and storage do we use?
A. Necessary (Technical) identifiers
These identifiers are necessary for the basic functioning of the website. They do not store any personally identifiable information and cannot be turned off, otherwise the website would not function correctly. We use them to remember your choice regarding cookie consent and to maintain a consent audit log.
B. Analytical cookies (Google Analytics, Matomo)
They help us understand how visitors use our website, where they come from, and what interests them. They collect information anonymously (e.g., number of visitors, pages visited). We need your consent to use them. These cookies utilize the Google Analytics 4 service (provided by Google Ireland Limited) and the Matomo Analytics tool. They are operated in accordance with Google Consent Mode v2 settings.
C. Marketing cookies (Google Ads, Seznam Sklik, Meta, TikTok, Ecomail)
These are used to track users across websites for ad targeting, measuring campaign conversions, and more effective communication (e.g., correct display of subscription pop-up windows and newsletter signup). We need your consent to use them. They utilize the services of Google Ireland Limited, Seznam.cz, a.s., Meta Platforms Ireland Limited, TikTok Technology Limited, and Ecomail.cz s.r.o.
3. Exact overview of used storage and cookies
Identifier: cookie_consent_status
- Storage type: Local Storage
- Purpose: Stores information about which cookie categories you approved in our cookie banner.
- Validity period: Permanent (until deleted in the browser)
- Category: Necessary
Identifier: cookie_user_id
- Storage type: Local Storage
- Purpose: Randomly generated anonymous user ID serving as a technical proof of consent/rejection (Audit log).
- Validity period: Permanent (until deleted in the browser)
- Category: Necessary
Identifier: _ga
- Storage type: Cookie file
- Purpose: Basic Google Analytics 4 cookie for distinguishing unique website visitors.
- Validity period: 14 months
- Category: Analytical
* Identifier: _ga_*
- Storage type: Cookie file
- Purpose: Supplementary Google Analytics 4 cookie used to maintain session state during your visit.
- Validity period: 14 months
- Category: Analytical
Identifier: _pk_id.*
- Storage type: Cookie file
- Purpose: Used in the Matomo Analytics tool to recognize a unique visitor and store their basic statistics.
- Validity period: 13 months
- Category: Analytical
Identifier: _pk_ses.*
- Storage type: Cookie file
- Purpose: Short-term Matomo Analytics cookie used to temporarily store data about the ongoing visit (session).
- Validity period: 30 minutes
- Category: Analytical
Identifier: _gcl_au
- Storage type: Cookie file
- Purpose: Used by the Google Ads tool to measure conversions and record the effectiveness of advertising campaigns.
- Validity period: 3 months
- Category: Marketing
Identifier: szn_trackId / szn_sid
- Storage type: Cookie file
- Purpose: Utilized by the Seznam Sklik system for retargeting (displaying relevant ads on Seznam) and measuring campaign success.
- Validity period: Session / up to 1 year
- Category: Marketing
Identifier: _fbp / _fbc
- Storage type: Cookie file
- Purpose: Used by the Meta Pixel system to deliver advertising products on Facebook and Instagram and measure their conversions.
- Validity period: 3 months
- Category: Marketing
Identifier: _ttp
- Storage type: Cookie file
- Purpose: Utilized by the TikTok Pixel tool to target advertising campaigns on the TikTok platform and evaluate the behavior of users coming from this network.
- Validity period: 13 months
- Category: Marketing
Identifier: ec_uid / ecomail_*
- Storage type: Cookie file and local storage
- Purpose: Serves the Ecomail tool to identify contacts, ensure the correct functioning and display frequency of subscription pop-up windows, and measure the effectiveness of email campaigns.
- Validity period: 1 year
- Category: Marketing
4. Proof of Consent (Audit Logging)
In accordance with the GDPR regulation (specifically Art. 7 para. 1 – the controller's obligation to demonstrate that the data subject has consented), our website automatically logs each interaction with the cookie banner (clicking on "Accept all", "Reject all", or "Save selected").
Upon clicking the button, the following information is recorded in our internal, secured Google Sheet:
- Your anonymous ID (stored under the name cookie_user_id), which does not contain an IP address, name, or any other direct personal data.
- The date and exact time of your decision.
- The specific consent state (whether analytical and marketing cookies were allowed or denied).
This data is stored solely for the purpose of demonstrating compliance with legislation in the event of an inspection by the Office for Personal Data Protection (ÚOOÚ).
5. How can you manage cookies?
You can change or revoke your consent to the processing of analytical and marketing cookies at any time by clicking the floating "Cookie settings" button (with the 🍪 icon) in the bottom-left corner of the screen.
Additionally, you can delete or block cookies directly in your internet browser settings.
This declaration is effective from July 16, 2026.
